Risk Placement Services

RPS is an insurance broker that is known for taking on unique risk placements that other companies would shy aware from. They position themselves as experts, but also very approachable and quirky, which shines through in their creative. Projects consist of both print and digital marketing collateral.

Outlook Market Report Series Refresh

This report series launched in 2020 and has grown to become one of the largest thought leadership pieces that RPS releases. These reports are industry focused and to showcase RPS’ expertise. With the importance of these reports growing, there was a need to refresh the overall look and feel of the report and social assets that accompany it, with the goal of making it stand out more from other collateral that the business has.

Signature Programs Drip Campaign

RPS created a special area of their business called Signature Programs and my team was tasked to give it an identity. Signature programs encompasses a lot of the specialty coverages they provide to unique and niche businesses. I executed their drip campaign as a way to highlight the 8 categories of unique cliental they provide coverage for. This campaign created as an extension to their initial Launch Campaign (slides 1) and consisted of email and social assets.

RPS Small Business EMail Campaign

RPSSmallbuiness.com is a website where you can go to quickly quote, bind, and issue a risk policy for your business. The ask for this project was a challenge. The goal was to create an email marketing campaign that highlighted the unique industries that RPS covers and combine it with the look of a streaming service like, Netflix. The client felt this would be an innovate way to create more interest and drive more traffic to their website. Below you will see a number of “movie posters” that I created that are meant to resemble the tile art of a movie or show that you would see on a streaming service. The “posters” highlight industries like Ocean Cargo, Real Estate Appraisers, and Artisan Contractors. These “posters” are then dropped into an email template that is made to look like a steaming service interface.